How to Market Like a Franchise

What do you see here? Most people would say they see a typical neighborhood in Any-Town USA. I see 150 homes with about 2250 windows (150 homes X 15 windows each).     Statistically, the average homeowner purchases new window coverings every 6.4 years.         I point this out not to boggle your mind with a bunch of…




20 Guerrilla Marketing Tips for Window Covering Retailers

# 1 Email Marketing. It’s as simple as setting up a free account at mailchimp.com. Using their templates and sending emails to 2 groups of prospects. Other business owners who can refer you to their customers. Realtors, window replacement contractors, interior designers, etc. Past clients Make sure the info is helpful. Teach the client something…




How Shutter Nation Found Success On-Line

Is it possible to generate 100% of your customers online for a local shutter business? YES, and here’s how I did it. How My Obsession Started From 2010-2012 one of my goals was to generate 100% of all new leads via the web. It only took 14 months, and now I only use the web…




Why Every Window Covering Retailer Needs a Website.

Why Every Window Covering Retailer Needs a Website. In the Book, Be Obsessed or Be Average, Author Grant Cardone says: “Not buying my product cost more than buying my product”. This quote inspired me to write this blog post. My life’s purpose is to Helping Others Succeed. The best way to help my fellow window covering retailers?  Leads. No Leads, No…




How to Solicit Reviews for Window Covering Retailers…….Successfully

How to Solicit Reviews for Window Covering Retailers…….Successfully Most window covering retailers are aware that online reviews are important, but few know that they will help with your site rankings. The key is to get reviews on your Google My Business listing FIRST, then on the other review sites like Yelp and Houzz. I know…




Google Just Slammed the Door on Every Window Covering Retailer

According to industry experts, Google just made it increasingly more difficult for a Window Covering Retailer to land on Page One. Fortunately, there is a solution. Let me explain. My name is Steven Dale, and I am a Window Covering Expert and a Digital Marketing Expert. The problem starts with a search on Google for…




Do You Have a Defined Marketing Strategy?

There are dozens of definitions of marketing strategies.  I prefer to use the term “What does my brand stand for?” At ExSeed Marketing, we focus on one statement, “Helping Others Succeed.” Every decision is based on the question, Will this help us get to our statement of fact? By knowing what we stand for, it…




How to Sell Like a Pro…………Get Organized.

How to sell like a pro…………Get Organized. How do great sales people stay organized?  They use Customer Relationship Management or CRM. This software should be the life of your business. Act, Salesforce, Zoho, Insightly and many others are available. I’ve been using ACT for over 20 years and can’t run my business without it. There…




Norman Shutter Factory Review

What I saw at the Norman Window Fashion (NWF) Factory in China. FYI I also own Shutter Nation Of Orange County. I wrote this because I thought you’d like to know what really happens in a window covering factory. I’m not a writer so please excuse any errors. Last September (2015) I was invited by…




Unknown Secrets of Online Marketing for Window Covering Retailers.

Imagine you suddenly decide that this “Internet thing” might be a good place to generate leads for your window covering business. You’d be correct. But now you have some questions, and you ask yourself: How do I put a website together? What do I write about on my new website? Where do I get the…




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