Google Wants a Part of Every Advertising Dollar On Earth.
Google, AdWords/Pay-Per-Click (PPC) Advertising………
Did you know 90% of Google’s $66 Billion Dollars in revenues come from AdWords? Google’s revenues have grown by 19% a year since 2010, and AdWords is the reason. With growth like this, it’s only natural to assume that Google has a goal.
Google Wants a Part of Every Advertising Dollar On Earth.
Google likes to play games with business owners.
- They make SEO a moving target, so we small business owners are driven crazy by page rankings, map listings and fluctuating traffic.
- They make PPC complicated, so they only have to deal with agencies like mine. They don’t want to deal with Joe’s window coverings; they would rather deal with Joe’s agency.
Believe it or not this is really good news for you and me. Gone are the days of waiting to see if the Yellow Pages got it right, gone are the days of paying for ads that didn’t work, and gone are the days of limited metrics to measure your lead generation.
FACT: Budget Blinds, 3Day Blinds, Next Day Blinds, Home Depot and countless other large retailers all spend BIG on AdWords. Some of them spend over $1.5 million a year on AdWords. You will have NO PROBLEM competing against them.
So what’s a small business owner to do?