Short term thinking can and will destroy your business.

Every month I speak with dealers all over America and Canada. It’s amazing how ill-informed many of them are. I can only assume they don’t have good information with which to make good decisions. When I call on a dealer to talk about their on line marketing, it’s stunning how many of them have little or no idea what I’m talking about.

This is great news for dealers who embrace the Web to expand their businesses. Many of your competitors will be going out of business sooner than later. Great news for you and me!

Staying in front of your prospect is key to your long-term success. Communicating with your prospects in the way they want to communicate is also a key to your success. If your competition is still using an answering service or answering machine, that’s good news for you!

Staying focused on a just a few items this year will put you in the driver’s seat of your business.