In-Depth Article Marketing for your Window Covering Retailing Business
The search giants all want relevant content, and will reward you for new content. Our writers will develop new content that we will blast to over 33 sites. The search engines love articles so we give them articles about your local area and we try to educate the consumer about everything form energy savings to how to buy shutters. Many times we’ll see our articles show up on page one of Google.
Google has chosen to prefer in-depth information to generic content for several reasons, some of those include the following:
- Producing generic content is analogous to spam in many ways, which is penalized by major search providers
- In-depth articles tend to engage visitors longer, which answers search providers question of whether content is relevant
- Helpful or relevant material explains keywords that are used a moderate amount of time, whereas generic articles tend to use these keywords strategically, but unhelpfully, to manipulate ranking
The Importance of Producing Relevant Information
You will often see large corporate retailers with copious amounts of do it yourself write ups other useful information. On first glance, it would appear these articles would discourage consumers from using their services or products, but in reality, these articles are the first thing most consumers look for before contracting someone else to complete a project. By answering your customers’ questions better than other window covering retailers, you also promote healthy consumer confidence. Imagine searching numerous sites for instructions on installing your own blinds or shutters and finding meaningless, poorly written content. Finally, you land on a page that explains thoroughly and with clarity the very intricacies of installing your own blinds and shutters. Which retailer would you choose?
- Lost Customers
Last week I wrote about how you’re losing sales to dozens of on-line predators and what it takes to fix it. Now I’m going to talk about the reality of loss. Lost clients, lost income and lost opportunities. How much are you losing to on-line predators? If you lose a single sale every week…Read More
- Should I build my own website?
I saw an email from Exciting Windows about how National Competitors are taking 1 out of every 4 Shop At Home Appointments. Not sure how they were able to arrive at this stat, but I think the concept is valid. The simple fact is consumers are using the internet as the New Yellow Pages. In…Read More