Google Ads is a powerful platform for window-cleaning professionals because it offers targeted and cost-effective advertising opportunities. With Google Ads, service pros can reach potential customers searching for window cleaning or related products and services. This allows service pros to showcase their services to a highly […]
Windows aren't just portals to the outside world; they're also reflections of the cleanliness and care put into a property. As a window cleaner, your job is to ensure those reflections shine bright. However, in a competitive market, it's not just about making windows crystal clear; […]
Is Google tracking you? Yes. How do I know? I set it up. It's not as sinister as it sounds. Let's say you're on the Las Vegas Window Cleaning site looking at Residental Window Cleaning and you leave. You start surfing the web as usual […]
Let's say you're in the market to buy a used car. You go online to see what you can find. You visit the websites of a local used car dealer, the local Ford dealership, and the local Lexus dealer. Then in a few days, you notice […]
By studying several larger companies around the country you can start to develop an idea of what you want to build your business into. Look at several of the franchise offerings and start to reverse engineer your ideal business. Reverse engineering a successful business like a window cleaning […]
The reason is you're confusing a website with a magic genie. How do you know if your website is a good investment? As a window cleaning professional, how do you determine how much to invest in your website's SEO? Pay attention to your numbers. If your site […]
Not really, but it helps. Do you need a salesperson, a washer, or an office manager? Not really, but it helps. Do you need a van or truck to clean windows? No, but it helps. The best place for a local window cleaner to generate business is […]
Here's how to optimize your photos appropriately: 1.) Upload new photos every week so that Google knows you're still caring about your GBP. Also, new photos lead to new engagement which should be a priority for all of your marketing activities. Google loves engagement. Photos that are […]
Homeowners typically have several expectations when hiring professionals to clean their windows. These expectations may vary depending on individual preferences, but common expectations include: Cleanliness: The most basic expectation is that the windows will be thoroughly cleaned, free of dirt, dust, fingerprints, and any other visible […]
Franchising is a system of allowing people to buy into your business concept. Instead of spending time endlessly trying to hire great employees and building new locations, you get people to pay you to work for you. Let me repeat what I just said. Franchising is […]
Here's how. Many service companies charge a monthly fee for yearly services. Pest control, HVAC maintenance, plumbing, solar maintenance, water softener companies, and countless others. It's not unheard of for a window cleaning service to do the same. It could be for window cleaning or all […]
You can increase your calls from qualified customers by 200- 300% if you optimize your Google Business Profile (GBP) correctly. The new name for your Google Business listing is Google Business Profile. It was Google Maps and then it became Google My Business and now it's […]
This my friends is the key to winning a race and building a great business. I have the privilege of knowing hundreds of business owners. The most successful ones I know all do one thing before they start. They dream big and work towards that goal. […]
People say there are no shortcuts to success, but I think they are wrong. If there were no shortcuts, then how do you explain the $218 billion Google earned last year with Google Ads? Let's say you own a window covering business. Business has slowed […]
In today's competitive marketplace, standing out from the crowd is crucial for the success of any small business. With numerous companies vying for attention, it's essential to develop a Unique Selling Proposition (USP) that sets your business apart. A USP is a distinct characteristic or feature […]
Have you ever tasted Louie The 13th Cognac? I'm not a drinker, but I did taste it once and it was amazing. There's a reason it costs $350 a shot at the Waldorf Astoria in Park City. It's phenomenal. But why does this Cognac cost $3600 […]
No better time than during a slow down to make your business run like a Swiss Watch. If you can grow during a slow down then just think what will happen when the economy gets better. It's a perfect time to sharpen your processes and marketing […]
We recently purchased a home that was built in 2000. It needed one of everything. We only had 16 days to get most of the work done before moving in. So we did what comes naturally to us and started to prepare for the transformation to […]
Attention all window covering retailers! Are you tired of standing on the sidelines watching your competitors rake in customers online? Are you ready to step up and dominate the virtual world of window treatment sales? Well, it’s time to get with the times and invest in […]
My practical guide to recession-proofing your window covering business. There could be a recession coming, and you need to prepare for it. If you’ve been in business for any amount of time, you have certainly seen business cycles. A recession is just another cycle. Understanding these […]
Would you like to know why I spend so much time trying to teach window covering retailers how to run their businesses? Because the more they know, the more they make. It’s not that complicated. Unfortunately, I do come across many retailers who think they are […]
So you want to make your clients think you’re Green….. If potential clients think you’re a company that uses green products and only sells environmentally friendly products, then why not let them think that? Can’t hurt, might help. I live in Southern California and a new city near […]
Is your website generating traffic? Is it generating leads? Are the leads converting into buyers? These are all excellent questions. Let’s tackle them one by one: First is your site generating traffic? The answer is in your Google Analytics account. This tool, which is free from Google, will […]
Once upon a time, there lived a woman who was quarantined in her home for weeks. She was fortunate enough to be in isolation at home with her family. She had been telling herself for the past 3.5 years (since she moved in) that she would […]
It only takes 5 minutes to set up. If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]
There many ways to send traffic to your websites; such as blogs, organic traffic, videos, banner ads, social media, articles, maps, and reviews. There is only ONE type of traffic that targets the best customers and brings them to your site, and that is Google Ads. […]
As many of you know I host the private Facebook group for Window Covering Retailers. Monthly someone will ask about Yelp advertising or Houzz. Here are what actual window covering dealers say. I covered the name to protect the identity of the dealers. (It’s a Private […]
How To Sell More Blinds For A Zero Investment. How do the top window covering retailers make more money, have more customers, and invest no money to implement this top secret strategy? Answer: They do whatever it takes to answer the phone………Period I could share with you […]
My favorite question from window covering retailers is, how do I sell more blinds? Turns out the answer is easier than you think. Go Where The Customers Are And Make A Compelling Offer To Them. Repeat I think we can all agree that the #1 market place is […]
Only Measure What You Want To Grow……………But How? Every day I speak with window covering dealers from around the country. They call me asking for an evaluation of their websites and how to drive more traffic to their sites. I have a series of questions I […]
Imagine that you are home on a quiet weekend. Your sink drain starts leaking all over your new flooring. You need a plumber! How would you find someone? The chances are that you will pull out your phone or laptop and start searching online for plumbing contractors in […]
Blind Guy Marketing Secret Online Hack Revealed How can helping Google help you? Google is a search engine. What they do is index data and store it so when you request information on a local shutter retailer, you get relevant information on a local shutter retailer […]
Every day window covering dealers ask me how they can generate more high quality leads for free. I know of 3 ways to do just that: Telemarketing Email Marketing Door Knocking My personal preference is Email Marketing combined with door knocking on new homes. It’s effective, simple, and […]
I recently was asked to help audit a window covering business to help them become more profitable. I and 2 other very successful business owners dissected this business. We discovered this owner was traveling too far to catch a little wave and passing by the perfect […]
When purchasing bananas I like to buy 2 types. I buy the best looking ones that should last me the next 3-4 days and I buy a bunch that should be ripe in 3-4 days. Why do I do this? Because I’m anticipating my family’s needs. […]
One of my favorite magazines did a story on 7 Entrepreneurial Lessons From “Shark Tank” Here is what they said. Shark tank: the prime-time feeding frenzy where successful entrepreneurs fight over promising startups and ruthlessly chew up the unprepared–is stirring up much buzz in its third season. […]
I have to be honest, I have some very uninformed clients. One guy, who shall remain nameless, made a classic error. He made the decision to cancel his AdWords before gathering any data. So he paid the setup fee and his first months management fee, waited […]
Fact: According to the SBA, seventy percent of small businesses are owned and operated by a single person. If you have ever watched Shark Tank, you know the only thing the investors want is to know your sales and profits. It shocks me how many […]
I found this article online at entrepreneur.com. It gives us some very basic things to think about before you decide to franchise. Joe Entrepreneur always believed in his idea for a frozen yogurt parlor, but in 2011 he actually quit his job, put his family’s […]
Why Every Window Covering Retailer Needs a Website. In the Book, Be Obsessed or Be Average, Author Grant Cardone says: “Not buying my product cost more than buying my product”. This quote inspired me to write this blog post. My life’s purpose is to Helping Others Succeed. The best way […]
Are your goals in writing? I’ve been a member of several Mastermind and business owner groups for the last 20 years. As I rub elbows with successful business owners from many different industries, I like to ask lots of questions. One of the questions is, “do you […]
Planning Your Year What do cash flow, advertising and seasonal employees have in common? They all fluctuate. I’ll repeat my # 1 Rule for running a great business: Know Your Numbers. Instead of stressing out that it’s slow in January, you’ll know that it’s been slow in January for […]
How to Control Cash Flow First let me tell you, I don’t like bookkeeping; not that I can’t do it, but I dislike doing it. I’ve been fortunate to have a wife who “tolerates” my bookkeeping. I’ve found a few tools to help me know my […]
As many of you know, I started a private Face Book group for the industry several years ago. It currently has over 1900 members. There’s a discussion about on-line marketing at least once a week. 70% of what is said is 50% wrong, but there’s a […]