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Recent Articles

• Touchpoints for Window & Solar Panel Cleaners: It’s More Than a Hose and a Smile

  From the playbook of Duct Tape Marketing—because building trust doesn’t start when you're already on the roof. If you think your “touchpoints” begin when you show up with a ladder and end when you say, “All done!”—congrats, you’re missing about 27 other chances to win (or lose) […]

• Marketing Lessons from "The Dude": What Not to Do (And a Few Things You Should)

  Ah, The Big Lebowski. A cult classic, a cinematic masterpiece, and a masterclass in how not to run a business—or a marketing campaign. Let’s face it: The Dude abides... but he sure doesn’t advertise. If you’re trying to grow your business by channeling your inner […]