Article Marketing for Window Covering Retailers

The search giants all want relevant content and will reward you for new content. Our writers will develop new content that we optimize across the internet. The search engines love articles so we give them articles about your local area and we try to educate the consumer about everything from energy savings to how to buy shutters. Many times we’ll see our articles show up on page one of Google.
Google has chosen to prefer in-depth information to generic content for several reasons, some of those include the following:
- Producing generic content is analogous to spam in many ways, which is penalized by major search providers
- In-depth articles tend to engage visitors longer, which answers search providers question of whether the content is relevant
Helpful or relevant material explains keywords that are used a moderate amount of time, whereas generic articles tend to use these keywords strategically, but unhelpfully, to manipulate rankings.
Importance of Producing Relevant Information
You will often see large corporate retailers with copious amounts of doing it yourself write-ups other useful information. On first glance, it would appear these articles would discourage consumers from using their services or products, but in reality, these articles are the first thing most consumers look for before contracting someone else to complete a project. By answering your customers’ questions better than other window covering retailers, you also promote healthy consumer confidence. Imagine searching numerous sites for instructions on installing your own blinds or shutters and finding meaningless, poorly written content. Finally, you land on a page that explains thoroughly and with clarity the very intricacies of installing your own blinds and shutters. Which retailer would you choose?
Recent Articles
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Why Your Window Covering Business Needs a New Website (And Why Your Nephew with a Laptop Isn’t the Solution)
Let’s be honest—your website is your storefront in the digital world. If it looks like it was built back when “Friends” was still airing new episodes, guess what? Your customers will assume you’re either out of business… or stuck in a time warp. You wouldn’t show up […]
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No Website? No Worries. Yeah, Okay.
Let’s talk about two window and solar panel cleaning businesses. Business A is old school. No website. No Google listing. No clue. He’s out here hustling like it’s 1995—dropping off business cards, begging friends for referrals, praying the phone rings. He says things […]