Article Marketing for Window Covering Retailers

The search giants all want relevant content and will reward you for new content. Our writers will develop new content that we optimize across the internet. The search engines love articles so we give them articles about your local area and we try to educate the consumer about everything from energy savings to how to buy shutters. Many times we’ll see our articles show up on page one of Google.

Google has chosen to prefer in-depth information to generic content for several reasons, some of those include the following:

• Producing generic content is analogous to spam in many ways, which is penalized by major search providers
• In-depth articles tend to engage visitors longer, which answers search providers question of whether the content is relevant

Helpful or relevant material explains keywords that are used a moderate amount of time, whereas generic articles tend to use these keywords strategically, but unhelpfully, to manipulate rankings.

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Importance of Producing Relevant Information

You will often see large corporate retailers with copious amounts of doing it yourself write-ups other useful information. On first glance, it would appear these articles would discourage consumers from using their services or products, but in reality, these articles are the first thing most consumers look for before contracting someone else to complete a project. By answering your customers’ questions better than other window covering retailers, you also promote healthy consumer confidence. Imagine searching numerous sites for instructions on installing your own blinds or shutters and finding meaningless, poorly written content. Finally, you land on a page that explains thoroughly and with clarity the very intricacies of installing your own blinds and shutters. Which retailer would you choose?

Recent Articles

• Keywords Matter. Buyer Intent Matters More.

  Let’s clear something up: Google Ads isn’t about getting clicks. It’s about getting calls. And if you’re just loading up your campaign with a bunch of random keywords like “cheap blinds” or “window cleaner tips,” you’re not marketing—you’re donating to Google’s quarterly earnings. Yes, keywords matter. But […]

• How to Pre-Qualify Window & Solar Panel Cleaning Leads Before You Even Pick Up the Phone

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