Is Franchising the Goal..... Skip to main content

Is Franchising the Goal.....

Is Franchising the Goal

No better time than during a slow down to make your business run like a Swiss Watch. If you can grow during a slow down then just think what will happen when the economy gets better. It's a perfect time to sharpen your processes and marketing tools. There are several books on the subject. I prefer The E-Myth Revisited. I’ve been through the E-Myth Academy. It's kind of like getting your Ph.D. in small business.

According to The E-Myth, the 7 Pieces of a great business are:

(Taken From The E-Myth Revisited by Michael Gerber)

  • Leadership: Free yourself from tactical work, create time to work on your business, and learn to lead from your values.
  • Marketing: Discover your ideal customers, why they buy, and what differentiates your business—so you can stand out from your competition.
  • Finances: Understand and manage your financial resources so you can grow your business and reach your goals.
  • Management: Attract the right team for your company culture and develop the systems they need to produce great results.
  • Customer Fulfilment: Design a customer experience that consistently delights and delivers on your Brand Promise.
  • Lead Generation: Connect with your ideal customers and help them see the value in choosing your business over the rest.
  • Lead Conversion: Build a sales process that brings consistent, predictable results.

If you are looking for expert marketing services for window covering retailers and window cleaning businesses, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form