Keywords Matter. Buyer Intent Matters More.

Let’s clear something up: Google Ads isn’t about getting clicks. It’s about getting calls. And if you’re just loading up your campaign with a bunch of random keywords like “cheap blinds” or “window cleaner tips,” you’re not marketing—you’re donating to Google’s quarterly earnings.

Yes, keywords matter. But buyer intent? That’s where the gold is buried.

You see, Google’s not dumb. Creepy? Yes. Dumb? No. They know when someone is ready to hire. Google tracks user behavior across YouTube, Gmail, Maps, Credit Cards, Android, Locations, Chrome—you know, everything but your dreams (and they’re probably working on that too).

They know when:

• A homeowner is shopping for shutters and just visited a competitor’s website.
• Someone in your zip code searched “UV protection for baby room.”
• A neighbor looked up “hard water stains on windows” and then checked the weather forecast.

You and I don’t get access to this data. But Google does—and it uses it to show your ad when someone is most likely to buy, not just browse.

This is why buyer intent should drive every decision in your Google Ads campaign. Let me break it down for each of you:

For Window Covering Retailers:

“Best blinds for the living room” might get traffic. But “plantation shutters installation San Clemente” is buyer intent. That searcher isn’t killing time—they’ve got their wallet out.

For Window Tint Contractors:

“Is car window tint legal in CA?” = curiosity.
“Home window tinting near me” = cash about to change hands.
See the difference? One is a blog reader. The other is a client.

For Window Cleaning Pros:

“Window cleaning tools” = hobbyist or a new guy trying to steal your job.
“Window washing service for realtors open Saturday” = hot lead.
Google knows the difference—and will serve the right ad if you’ve set things up properly.

Bottom line? Don’t just throw a dart at a keyword list and pray. Build your campaigns around what your buyer is thinking and feeling right before they search.

Google Ads isn’t just about being seen—it’s about showing up at the right moment with the right message. That’s why we obsess over buyer intent. That’s why we manage every account like it’s our own. And that’s why our clients don’t just get clicks… they get booked jobs.