Should You Increase Your Budget for SEO and Google Ads?

Short answer? Probably. But let’s unpack it.

The Landscape Has Changed

SEO and Google Ads have shifted. Big time. AI (hello, Gemini) has stormed in, and now everyone’s pretending they know where this is going—including Google. Spoiler alert: they don’t.

Why Service Pros Are Still Safe (For Now)

Good news for window covering, tint, and cleaning professionals:

You’re mostly immune—for now. AI tools like Gemini respond to broad, informational queries. Most people don’t search for “What’s the meaning of life and which blinds should I buy?” They type things like “blackout shades near me.”

This is what Google calls a contextual search. No long-winded AI answers stealing your thunder—just ads, maps, and good ol’ organic results.

The New First Page of Google

The first page of Google typically includes:

• 3 ads (pay to play)
• 3 map listings (sometimes with a 4th paid spot)
• A couple of organic listings
• Shopping ads from big players like Amazon and Lowe’s
• Then a few more ads… and maybe, just maybe, your site

Your Winning Strategy

Here’s how to stack the deck in your favor:

• ? Paid ads
• ? Map listings
• ? Organic rankings
• ? Bonus: blog posts and videos that sneak into the results

What We Do for Our Clients

After every completed job, the dealer gets a quick link, snaps some pics (maybe a video), and adds a few notes.

We turn it into a search-friendly blog post, then publish it on:

• Their website
• Their Google Business Profile
• Their Facebook page

Boom. That’s a content loop Google actually likes.

So, Should You Spend More?

Yes. Keep investing in SEO and Google Ads.

But also polish your Google Business Profile, build real local relationships, and occasionally send out (non-annoying) emails.

Want to Know Where You Stand?

Let’s make sure you’re showing up before your competition does.