The Importance of Emailing Your Past Clients

(Yes, They Still Remember You… Barely)

If you’re not emailing your past clients, you’re basically telling them, “Hey, thanks for the money—good luck remembering I exist.” Not exactly a winning strategy.

Here’s the truth: your past clients are your warmest audience. They trusted you once. They spent money with you. They kind of remember your name. And all they need is a gentle, consistent nudge to buy again or refer you.

Why email matters:

• People forget fast. Your competitor only needs one well-timed email to swoop in like a seagull stealing fries.

• Staying top-of-mind means more referrals. If they remember you, they recommend you-simple math.

• Repeat business is cheaper than new business. A zero-dollar acquisition cost? Yes, please.

• Email builds authority. Tips, reminders, seasonal ideas—your inbox presence becomes part of their decision-making.

Emailing past clients isn’t pestering. It’s serving. It’s stewardship. It’s reminding them you’re still the expert they can rely on.

Send something helpful twice a month. Not salesy. Not desperate. Just useful.

And when they’re ready for more work—or ready to refer someone—you’ll be the name they actually remember.

Want help writing those emails or automating the whole thing? You know where to find me.