What Seinfeld Taught Me About Writing (Spoiler: It’s Not About Anything)

Seinfeld was famously "a show about nothing." Which, ironically, makes it the perfect training manual for most of the blogs I read these days.

Seriously—if your content sounds like Jerry rambling about cereal, followed by Kramer bursting in with a random call-to-action, you might be closer to Seinfeld than strategy.

Lesson 1: Test, Test, Test

The writers of Seinfeld didn’t just throw ideas out there—they tested everything. Scripts, punchlines, even the number of times George could say “serenity now” before we lost our minds. Take notes. If you’re not testing your headlines, subject lines, or offers, your marketing is basically Newman: annoying and not delivering.

Lesson 2: Be About Something

Seinfeld got away with being about nothing because it was genius. You? You need to have a point. Make your blog posts useful. Your emails actionable. Your ads clear. “Nothing” only works if you're syndicated on TBS.

Lesson 3: Character Matters

People loved the show because the characters were distinct. Know what your brand voice is. If you sound like every other boring consultant on LinkedIn, your readers will bounce faster than George running from commitment.

Bottom line? Seinfeld nailed the art of clever nonsense. You? Stick with purposeful content... unless you’ve got a laugh track and a billion-dollar syndication deal.