Data Analytics: Learn From Your Performance

(Yes, even if numbers make your eyes glaze over)

Look, I get it – you’d rather reorganize your sock drawer than log into Google Analytics.

But if you're running a business in 2026 and NOT looking at your analytics at least once a month, you’re basically driving blindfolded and hoping Jesus takes the wheel. Spoiler: He gave you analytics so you’d actually use them.

Here’s the truth, short and sweet: your website is talking to you. Most people refuse to listen.

Once a month, take five minutes and check these four things:

• Traffic – Is it going up, down, or holding steady?
  If it’s dropping, that’s your site waving a red flag saying, “Hey, do something.”
• Traffic Sources – Are visitors coming from paid, organic, direct, or referrals?
  You can’t manage what you don’t measure.
• Top Pages – What’s getting attention and what’s being ignored?
  This tells you what people care about and what content needs CPR.
• Conversions – Are people calling, filling out forms, or just browsing and ghosting you like a bad Tinder date?
  If no one’s taking action, something’s off.

Analytics isn’t about being a data nerd. It’s about stewardship. You can’t improve what you’re too scared to look at.

Want better performance? More leads? Want to stop wasting money on marketing that isn’t working?

Open Google Analytics once a month.
Learn. Adjust. Grow.

And if you want someone who actually enjoys this stuff to handle it for you, you know where to find me.