Email Segmentation: Stop Spraying the Whole Block and Start Aiming at the Right Windows
If you’re a window cleaner blasting the same generic email to every contact you’ve ever met, congratulations—you’re basically handing your competitors a squeegee and saying, “Here, go clean up my customers.”
Let’s be real: God wired people differently. Realtors think one way. Property managers think another. And contractors? Whole different animal. So why on earth are you talking to all of them like they're the same?
Segmentation is where the light finally shines through.
Build the Right Lists
Every window cleaner should have three or four powerful referral lists:
- Realtors
- Property Managers
- Contractors (painters, solar installers, pressure washers)
- Janitorial Services
These folks are already in your customers’ spaces. They’re already trusted. They can recommend you faster than you can say “hard water stain.”
The Big Secret: Speak Their Language
You don’t talk to a property manager the same way you talk to a realtor. That’s like giving a Ferrari mechanic instructions for a garden hose. Sure—he might figure it out eventually, but why torture the poor guy?
- Realtors want fast turnarounds and windows that sparkle in listing photos.
- Property managers want reliability, easy scheduling, and someone who won’t ghost them mid-tenant turnover.
- Contractors want partnerships that make them look good and deliver value on their jobs.
- Janitorial services want professional window cleaners to make them look good in the clients’ eyes.
Each list deserves its own message, tone, and promise of “here’s how I make your life easier.”
Yes… It’s a Long-Term Play
This isn’t a one-time splash-and-dash. It's a steady 12-month drip of trust-building—tips, job photos, simple wins, and reminders that you're the cleaner who actually shows up.
Do it right, and guess what?
You build a referral fountain.
A little sowing… a whole lot of shining.
Segment your lists. Personalize your emails.
And watch the referrals roll in like morning sun through clean glass.