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How a Window & Solar Panel Cleaner Can Develop a Core Message (Without Sounding Like Every Other Bucket-and-Squeegee Business)

How a Window & Solar Panel Cleaner Can Develop a Core Message (Without Sounding Like Every Other Bucket-and-Squeegee Business)

How a Window & Solar Panel Cleaner Can Develop a Core Message (Without Sounding Like Every Other Bucket-and-Squeegee Business)

Based on Duct Tape Marketing, the book that reminds you: if your message is "We clean windows," congrats—you’ve said nothing.

1. Pick Your People (Because "Anyone with Glass or Panels" Isn’t a Strategy)

You’re not the hero of every dirty window and solar panel in a 50-mile radius. Are you focused on:

  • High-end homes with way-too-many windows?
  • Commercial buildings with "we don’t trust anyone" property managers?
  • Solar panel owners who want max efficiency without DIY disasters?

Pick your lane and own it. Jack-of-all-windows gets paid like a hobbyist.

2. Talk About the Real Problem You Solve

No one loses sleep over dirty windows—they lose sleep because they can’t see their view, or their solar panels are underperforming and their electric bill just slapped them.

Your core message should say:

"We help homeowners keep their views and their solar savings—without risking life and limb on a ladder."

That’s better than "We clean stuff real good."

3. Define What Makes You Different (And "We’re Reliable" Doesn’t Count)

Seriously—being on time and not breaking things should be the bare minimum. Your edge might be:

  • Eco-friendly pure water cleaning
  • Preventative maintenance for solar ROI
  • No-pressure scheduling and reminders that don’t feel like spam

4. Create a Talking Logo (Because That Catchy Name You Made in 2012 Isn’t Saying Much)

Here’s what a real message sounds like:

"We help homeowners and businesses keep their windows spotless and their solar panels profitable—with zero hassle."
Or:
"Clean views, lower bills, and no DIY injuries. That’s what we do."

5. Say It Everywhere. No Exceptions

Your message should be the first thing people see on your truck, your homepage, your business card—even your voicemail greeting. If you’re not sick of saying it, you’re not saying it enough.

Final Word?

Your core message should be so clear your competitor couldn’t steal it without sounding ridiculous. So stop hiding behind generic lines like "We’re professional and affordable."

You’re in the business of better views and better performance. Time to start sounding like it.

Want help fine-tuning your talking logo or core message? I’m here to help.

Call or text me at +1 (949) 768-6695.

If you are looking for performance-focused online marketing services for window covering retailers and window cleaning businesses, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form