How to Use Price Extensions to Change Behavior
Control the clicks. Control the leads.
Running Google Ads for window or solar panel cleaning? Then you'd better stop letting the wrong people click your ads. One of the best tools to weed out the junk leads? Price Extensions.
Those little price tags under your ad aren’t just fluff—they shape behavior.
You’ve got two ways to play this:
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Use a Low Price to Attract Clicks
Example: “Starting at $89 per home”
This fills the schedule fast. Good for slower weeks or areas where price drives volume. But brace yourself— you’ll get lots of “Can you do it cheaper?” types. -
Use a High Price to Repel Shoppers
Example: “Premium Cleaning $345 per visit”
Now we’re talking. You’ll get fewer clicks, but the ones that come through? They’re serious. Homeowners who want it done right, not cheap.
It’s not just marketing—it’s click control. Show your value before they even land on your site.
And yes, you do this inside Responsive Ads—so it shows up beautifully across devices.
If you're a window or solar panel cleaning pro and sick of junk leads, schedule a call. I’ll help you turn your ad clicks into clean jobs—and paying customers.
Price extensions are your filter. Use them wisely, or enjoy answering texts that say, “Do you do just one window?”