Referrals: Turn Happy Clients into Your Best Marketers

In the window and solar cleaning business, nothing beats word of mouth. A shiny pane and a happy customer are worth more than any Facebook ad you’ll ever run. But here’s the catch—people rarely refer unless you ask.

Set up a simple referral program and make it crystal clear: "Refer a friend and you both save $25," or "Send us a new client and we’ll upgrade your next cleaning for free." Easy to understand, easy to share.

Talk about it while you’re on the job, include it in your follow-up messages, and remind them in your seasonal emails.

Your best sales team isn’t a fancy ad agency—it’s the customers whose glass you already made sparkle. Keep them talking, and your schedule will stay full.