Short-Term Greed, Long-Term Stupid: 3 Mistakes Killing Your Cleaning Business

Trying to save money and "do it all yourself"? Congrats—you're officially in the slow lane. Here are 3 ways window and solar panel cleaners sabotage their own growth, chasing pennies:

1. DIY Website & SEO

Your neighbor's kid built a website once. Awesome. But if your site loads like it's on dial-up and Google can't find it, you might as well hand out flyers at a freeway on-ramp. SEO isn't optional—it's survival. Want real leads? Hire someone who knows what the heck they're doing.

2. Running Your Own Google Ads

Running Google Ads without experience is like pressure-washing a beehive. Painful. One bad setting and your money disappears without a single call. Google Ads works—when it's done by someone who's not guessing.

3. Underpaying Your Crew

You think underpaying your workers is saving you money? Until they start ghosting jobs, breaking gear, or telling every neighbor within earshot that your company stinks. Pay them well—they're literally carrying your reputation on their backs and ladders.

A little biblical wisdom:

"There is a way that seems right to a man, but its end is the way to death." – Proverbs 14:12

Short-term cheapness always leads to long-term regret. Build your business like you plan to be here next year. Or keep playing handyman marketer and see how that goes.

Need someone to clean up your marketing mess? I'm right here.