The Best Email Isn't About You

Most marketing emails sound exactly the same.

"Here's our latest sale."

"Here's our newest product."

"Here's what we're doing."

Now ask yourself...

Would you be excited to receive that email?

Probably not.

Instead, send something useful.

Answer a common question.

Share a homeowner tip.

Explain something people frequently misunderstand.

Useful information gets shared.

Sales pitches usually get deleted.

The businesses that consistently educate become the businesses people remember.

Take Action

Choose one customer question from Tuesday's list.

Write a short answer in plain English.

Don't try to impress anyone.

Simply be helpful.