Touchpoints for Window & Solar Panel Cleaners: It’s More Than a Hose and a Smile

From the playbook of Duct Tape Marketing—because building trust doesn’t start when you're already on the roof.

If you think your “touchpoints” begin when you show up with a ladder and end when you say, “All done!”—congrats, you’re missing about 27 other chances to win (or lose) the job.

Touchpoints are every interaction a customer has with your business. And yes, that includes the sketchy Facebook page you haven’t updated since last year’s heat wave.

1. Google Search = First Judgement Day

People will Google you. If they find an outdated profile, blurry logo, or a single review that says “never showed up,” you’re done.

Fix your Google Business Profile like your business depends on it—because it does.

2. Your Website—Is It a Trust Builder or a Digital Shrug?

Does your site say: “We clean solar panels and windows with pro-grade equipment and zero excuses”?
Or is it the digital version of a dirty window—cluttered, slow, and confusing?

Bonus points if people can actually book a quote online without sending a smoke signal.

3. Your Van, Shirt, and Yard Signs—Do They Match or Mismatch?

If your business card says eco-friendly pro, but your van looks like it survived a demolition derby... you’re sending mixed signals.
Brand consistency = trust. Inconsistency = “Eh, maybe not.”

4. Your Quote Process Shouldn’t Feel Like a Mystery Game

Do you explain what’s included? Mention safety practices, water purity, insurance, scheduling? Or just grunt out a number like it’s a garage sale?

Give people a professional, simple, and confident quote experience. You clean panels like a pro—your quote should match.

5. Post-Service Touchpoints: Where the Magic (and Referrals) Happen

After the job’s done, do you vanish into the mist? Or do you follow up, thank the client, ask for a review, and remind them about quarterly cleanings?

No follow-up = no loyalty. You’re not just cleaning panes—you’re building relationships. Treat it that way.

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The Dirty Truth?

Duct Tape Marketing teaches that trust is built one touchpoint at a time. If every interaction says “We’re the pros,” guess what? You become the go-to.

And if everything screams “side hustle with a power washer,” well… enjoy competing with the Craigslist crowd.

Need help making sure your brand looks as clean as your client’s windows? I’m here with strategy on tap.

Call or text me at 949.768.6695