Track Your Conversions (Because Guessing Isn’t a Strategy)
If you’re not tracking conversions on your website, you’re basically throwing darts in the dark and hoping one sticks. Spoiler: that’s not marketing… that’s wishful thinking.
Conversions are the whole point of having a website—calls, form fills, bookings, quote requests, whatever. If you don’t know what’s working, you can’t improve it. And if you can’t improve it, well… enjoy watching your competitors pass you like you’re standing still.
Here’s what you should be tracking—every month, no excuses:
- Phone calls
- Contact forms
- Quote requests
- Lead magnets downloaded
- Any action that moves someone closer to spending money with you
When you track conversions, two things happen:
- You stop wasting money on things that don’t work.
- You invest MORE in the things that actually bring you leads.
Simple. Stewardship 101.
Don’t just hope your website is doing its job. Measure it. Track it. Review it.
And if you want real results instead of blind faith, you know where to find me.