What Actually Works for Lead Generation in Window and Solar Cleaning

After three rounds of tearing apart the AI hype machine, let’s end on a high note: what actually works. Spoiler—it’s not sexy. It’s not “revolutionary.” And it sure doesn’t come with a guarantee of “90 leads in 90 days.”

Here’s the truth: the best lead generation strategies for window and solar cleaning contractors are the same ones that have worked for years.

Google Ads – Still the king

When someone types “solar panel cleaning near me” or “residential window washing,” they’re not looking for a blog post—they’re looking to hire. Show up there, and you’ll get real leads.

SEO – The tortoise in the race

Slow, steady, and dependable. Once your site ranks locally, it keeps working 24/7. No gimmicks, just consistent visibility.

Referrals – Old-school? Yep. Effective? Absolutely

Property managers, realtors, and contractors—they’re sitting on your next customer list. Stay top-of-mind with them, and your jobs won’t dry up.

Local Presence – Networking, reviews, community events

Boring? Maybe. Profitable? 100%. When people recognize your name, see your reviews, and can actually find you online, your phone rings.

The bottom line? There’s no silver bullet. Just proven, steady strategies that compound over time. AI isn’t going to swoop in and magically flood your calendar—it’s just another tool in the toolbox.

Want more leads? Stop chasing shiny objects and double down on what works: Google Ads, SEO, referrals, and relationships. The unglamorous stuff that actually pays the bills.

Because when you peel back the hype, the truth is simple: old-school marketing with a digital edge still beats AI fairy dust every time.