Why AI Won’t Save Your Marketing (But Google Ads Might)

Let’s be clear: AI isn’t a magic squeegee. It’s not going to wash the windows, climb the ladder, or scrub the bird mess off solar panels. At best, it’s a shiny tool. At worst, it’s an expensive distraction.

I keep seeing companies claim AI will “revolutionize” your cleaning business. Really? AI can’t explain to a homeowner why dirty panels kill efficiency, or why streak-free glass makes their house look ten times better. And it sure can’t close the deal—that still takes you.

The truth? AI can help tidy up your emails or keep your leads organized. But if you’re counting on it to pack your schedule, you’re setting yourself up for disappointment (and a thinner bank account).

Want actual leads? Stick with what works:

• Google Ads – Gets you right in front of people searching “solar panel cleaning near me” or “residential window washing.”
• SEO – Slow but steady, keeps you visible long-term.
• Referrals – Property managers, HOAs, realtors—they already know who needs you.

No shortcuts. No silver bullets. Just proven tools that make the phone ring. AI is the buzzword. Google Ads is the workhorse.